Run LinkedIn product launches that customers notice
Craft positioning, enable GTM partners, and keep launch chatter alive with AI that understands product marketing workflows.
Why this playbook works
Everything in this playbook is tuned for Product marketers, GTM teams, Launch managers who need a faster way to stay visible on LinkedIn without sacrificing voice or credibility.
Audience
- Product marketers
- GTM teams
- Launch managers
Common challenges
- Launch messaging gets fragmented across PMs, marketing, and sales.
- Keeping momentum after day-one announcement is a struggle.
- Regional teams need localized angles but launching simultaneously is hard.
How PostCopilot helps
- Generate messaging matrices with variations for buyers, customers, and partners.
- Schedule pre-launch teasers, launch day threads, and post-launch proof points.
- Localize posts with regional spelling, compliance notes, and tailored CTAs.
Campaign ideas you can run this week
Plug these prompts into PostCopilot and tailor the outputs with your assets, wins, and CTA. Mix thought leadership, proof, and conversion plays to keep engagement high.
Countdown series showcasing customer beta feedback ahead of launch.
Launch recap carousel with metrics, roadmap, and customer shoutouts.
Partner co-marketing post inviting users to an enablement webinar.
“Our launch calendar finally feels orchestrated—PostCopilot keeps every stakeholder looped in and on-brand.”
Dylan Reeves · Director of Product Marketing, Flowstack
Questions creators ask before adopting PostCopilot
Keep this FAQ handy so you know exactly how PostCopilot fits your publishing rhythm.
Does PostCopilot handle partner reviews?
Attach partner assets, mark required approvals, and collaborate in shared channels so co-marketing stays aligned.
Can we reuse launch content later?
Yes—archive posts into playbooks and refresh them for future launches with updated metrics or positioning.
Ready to pilot this playbook?
Create your workspace, import assets, and queue your first week of posts in under 15 minutes.
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Explore additional templates tailored to other roles and objectives. Share them with peers or clients so everyone shows up consistently on LinkedIn.
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